Changes to Whatsapp Business Messaging Pricing: What You Need to Know

In the fast-paced world of digital communication, staying updated with the latest policies and pricing changes is crucial for businesses. Meta’s recent announcement regarding the new pricing policy for Whatsapp Business Messaging has caught the attention of many. As the implementation date approaches, it’s important to understand the key changes and how they may impact businesses relying on Whatsapp for customer communication.

Breaking Down the New Pricing Policy Beginning June 1, 2023, Meta’s new pricing policy for Whatsapp Business Messaging will come into effect. While the basic structure remains consistent, there are a few notable adjustments that businesses need to be aware of:

  • Elimination of Free Conversations: The previous provision of 1,000 free Whatsapp conversations per month will no longer be available under the new pricing policy.
  • Categorization of Messages: Messaging types have been re-classified into four distinct categories, each with its own rate. These categories include:
  • Service Messages (previously User Initiated conversations): For authentication, OTP messages, login processes, account verification, account recovery, etc. These conversations are free until the business responds.
  • Templated Messages: Business-initiated conversations that fall into specific categories, namely:
    • Authentication: Messages related to OTPs, login processes, etc. These messages are the lowest priced messages.
    • Utility Conversations: Updates regarding ongoing transactions. These messages are also priced lower than marketing conversations.
    • Marketing Conversations: Promotions, offers, informational updates, or invitations for customers to respond or take action. Any conversation that doesn’t qualify as utility or authentication falls into this category. These conversations have the highest cost within WhatsApp’s pricing model.

Under the new pricing policy, businesses who use WhatsApp messaging templates correctly will save substantially. They will no longer be charged full conversation rates when sending out authentication messages like one time passwords or while sending an update to a customer.

Stay connected, stay informed, and embrace the changing landscape of business communications!

From Onboarding to Teamwork: How MMDSmart Retains Employees in a Competitive Market

Employee retention is a major concern for companies across all industries. The cost of employee turnover can be staggering, ranging from lost productivity and decreased morale to increased recruitment and training expenses. 

At MMDSmart, we are committed to growing our company and developing our employees. Over the last year, we have seen our company’s full-time employees grow by over 30%. This growth reflects our commitment to our team, as well as our employee’s desire to continue working at MMDSmart.

Why Is Employee Retention So Challenging?

There are many reasons why employees leave their companies. Rapid growth can be exciting, but it can also be overwhelming for employees who may feel like they are constantly playing catch-up with new responsibilities and business models. Similarly, transformation initiatives, such as implementing new technology or processes, can cause uncertainty and stress for employees. 

Opening new offices can also disrupt the sense of community and familiarity that employees have built in their current location. Organizational structure changes, such as mergers or reorganizations, can create confusion and uncertainty for employees. Finally, external factors such as changes in the industry or the economy can also contribute to employee turnover.

MMDSmart Works Hard to Retain Our Employees

To combat high employee turnover rates, companies must implement strategies to retain their top talent. Here are some of the top strategies that MMDSmart has found to be effective:

  1. Onboarding and orientation: It is essential to have a comprehensive onboarding and orientation process for new employees. This helps new hires feel welcomed and integrated into the company culture and ensures that they have the tools and resources they need to succeed.
  2. Development of professional and soft skills: Employees want to feel like they are growing and developing in their roles. We provide opportunities for training and development, both in terms of technical skills and soft skills such as communication and leadership. This helps retain employees by showing them that we are invested in their growth.
  3. Leadership growth: Employees want to work for companies with strong leaders who inspire and motivate them. Providing opportunities for leadership growth, through mentorship programs and leadership training, allow employees to gain important leadership skills and show that they have a path to advancement into a management role within the company.
  4. Perks: We provide perks such as flexible work arrangements, employee discounts, and wellness programs. This instills in employees the feeling that their employer values their well-being and work-life balance.
  5. Communication: Transparency and clear and open communication are key to retaining employees. At MMDSmart, we provide regular feedback, both positive and constructive, so our employees feel engaged and motivated.
  6. Recognition and rewards systems: Employees want to feel recognized and appreciated for their contributions. Implementing a recognition and rewards system, such as an employee of the month program or bonuses for exceptional performance, helps to keep exceptional employees by showing them that their hard work is valued.
  7. Flexibility: We value our employees’ autonomy, reliability, and trustworthiness and show this by allowing flexibility in their work arrangements, whether that means working remotely or adjusting their hours. 
  8. Teamwork: Building a strong sense of teamwork and community can help retain employees by providing a supportive and collaborative work environment. Encouraging team-building activities and fostering a sense of camaraderie can help employees feel connected to their colleagues and invested in their work.

Employee retention is a crucial aspect of any successful business. At MMDSmart, we have found that implementing these strategies helps to keep our top talent. By investing in our employees, we can ensure the continued growth and success of our company.

Looking for an exciting role in the telecommunications industry? Check out our employment opportunities and join our team!

Giving Employees What They Want

Human beings have a desire for everything to be perfect. When perfection isn’t an option, we want things to at least be satisfactory.

When our needs are fulfilled, we function better. Our sense of satisfaction and entitlement keeps us active, enthusiastic, and productive. Agree? Then keep on reading!

A good paycheck is not the only thing employees need to stay engaged with their jobs. Employees seek an ideal working environment that promotes learning and development, work-life balance, a positive corporate culture, and an overall good experience. Organizations that offer meaningful benefits and perks to fulfill these needs are rewarded with high employee retention, productivity, overall employee satisfaction, improved growth, and success.

A company wins when its employees are happy in their jobs and actively contribute to the company’s growth. If their needs are not taken care of, it may negatively impact their productivity, and ultimately hurt the company’s bottom line.

Why Give Employees Perks?

Employees are the company’s most valuable assets. They sail the ship and lead it to its destination. When employees leave, they are difficult to replace and complicated to train new employees. As a result, employee retention is a major concern for companies today.

A study by the U.S. Chamber of Commerce Foundation found that “more than half of millennials (56%) agreed that a quality benefits package influences their choice of employer, and 63% say that benefits are an important reason for staying with an employer.”

This stat shows that employee perks and benefits can have a significant impact on employee retention.

MMDSmart’s Perks for its Employees

At MMDSmart, we value our employees. We offer them a number of perks and benefits to ensure that they enjoy our work atmosphere.

  1. Professional Development
    Employees can start their professional career with us and grow within the company. Our ranks are filled with success stories of employees who began with an entry level position and were team lead within one year. We also believe in rotating employees across different roles, to demonstrate the value we place in them and our belief in their abilities.
  2. Young, friendly work environment
    Every employee has the opportunity to learn from more experienced employees. We value informal interactions and close relationships between our team members
  3. Flexible work format
    Employees can choose whether to work hybrid, from the office, or at home. Work from home in pajamas or chat in the office – whichever you prefer.
  4. Medical insurance
    We care about our employees’ well-being providing supplemental health care benefits
  5. Variety of bonuses
    We offer a referral bonus to employees who help us onboard new talent. Our team members know best if their friend will be a good fit on our team.
  6. Gym membership
    Work is important, but so is taking care of your body. We inspire our teammates to work out regularly so they feel strong and healthy
  7. Educational events and tuition reimbursement
    Need to learn something to advance your career? We offer courses and tuition reimbursement for classes so you can develop your knowledge and skills
  8. English classes and English club
    Take English classes and spend time with native English speakers so you can improve your language skills, build self-confidence, and communicate more effectively with customers.
  9. Team building and corporate gifts
    We host events to help build relationships between our employees

We encourage those on the job market to find a position that is best for them. We understand that success and satisfaction depend on the atmosphere, communication, and appreciation. At MMDSmart, we strive to create this type of work experience.

Applying to roles is easy. Send your CV to cv@mmdsmart.com and get ready to join your new MMDSmart family.

What is Cloud-Based VoIP

Voice over Internet Protocol (VoIP) is an increasingly popular method of communication in the enterprise and business world. It uses the internet to transmit audio data instead of traditional phone lines, allowing for greater flexibility and lower costs. Cloud-based VoIP takes this a step further, by storing all the necessary equipment and software on remote servers, which businesses can access and use via the internet cloud.

How Cloud-Based VoIP Works

Cloud-based VoIP providers offer a wide range of features and benefits that traditional on-premise systems cannot match. For example, businesses can easily add new lines or features as needed and are not constrained by the limitations of their physical infrastructure. Cloud-based VoIP also provides greater flexibility in terms of location and mobility, allowing employees to work from anywhere with an internet connection. This is particularly useful for businesses with remote workers or those with multiple locations.

Cloud-based VoIP works by utilizing the internet to make and receive calls. Instead of relying on physical hardware or phone lines, everything is stored and managed on remote servers. Businesses can access this infrastructure by subscribing to a cloud-based VoIP service from a provider. Once subscribed, businesses can use any device connected to the internet to access their phone system.

Another key advantage of cloud-based VoIP is its scalability. As businesses grow, their phone systems can easily grow with them, without the need for costly upgrades or hardware investments. This makes it an ideal solution for startups or small businesses looking to expand without incurring significant costs.

Cloud-based VoIP also offers a range of advanced features that are not typically available with on-premise systems. These include call recording, voicemail-to-email transcription, and integration with other business applications such as CRM software. These features can significantly improve communication and collaboration within a business, as well as customer service and support.

Cloud VoIP vs On-Premise VoIP

On-premise VoIP systems are installed and managed on-site by businesses. This typically involves the purchase and installation of physical hardware and software, such as a Private Branch Exchange (PBX) system. While on-premise systems can provide greater control and customization, they also require significant investment in hardware, installation, and maintenance costs.

Cloud-based VoIP, on the other hand, eliminates the need for businesses to invest in expensive hardware or software, as everything is managed remotely by the provider. This allows businesses to focus on their core operations and leave the management of their phone systems to the experts. Cloud-based VoIP is also more flexible and scalable than on-premise systems, making it an ideal solution for businesses that need to adapt to changing circumstances quickly.

One of the main advantages of on-premise VoIP is the level of control that businesses have over their phone systems. This can be particularly important for businesses with specific compliance or security requirements, as they can ensure that their data is kept secure and within their own network. However, cloud-based VoIP providers typically have stringent security measures in place to ensure that businesses’ data is kept safe.

Is a Cloud-Based Phone Worthwhile for Your Business

Ultimately, the decision to switch to cloud-based VoIP depends on a variety of factors, including the size and complexity of your business, your communication needs, and your budget. For businesses that need a flexible, scalable, and feature-rich phone system, cloud-based VoIP can be an excellent solution. It allows businesses to easily add new lines or features as needed and provides greater mobility and location flexibility. Additionally, cloud-based VoIP typically has lower upfront costs and is more cost-effective over the long term.

However, businesses that have specific compliance or security requirements may find on-premise VoIP a better option, as they can have more control over their data and network. Additionally, businesses that have already invested in on-premise VoIP systems may not see the need to switch to a cloud-based solution.

Cloud-based VoIP is a powerful tool that can transform the way businesses communicate and collaborate. It provides a range of features and benefits that traditional on-premise systems cannot match, including flexibility, scalability, and cost-effectiveness. However, it is important for businesses to carefully evaluate their specific needs and budget before deciding on a phone system.

They should consider factors such as the number of employees, the need for mobility and flexibility, and the availability of reliable internet connections. Businesses should also research different cloud-based VoIP providers and compare their features, pricing, and customer support. By doing so, they can ensure that they choose the right solution for their business and enjoy the benefits of improved communication and collaboration.

Real-World Applications of Cloud-Based VoIP

Cloud-based VoIP can significantly enhance customer service by enabling features like call routing, automated attendants, and integration with CRM systems. This ensures customer inquiries are handled efficiently and routed to the appropriate representatives quickly. Supporting remote work is another significant advantage, as employees can work from anywhere with an internet connection, maintaining productivity even when not in the office. Advanced features such as video conferencing, group chats, and screen sharing facilitate better collaboration among team members, regardless of their physical location, leading to more effective teamwork and faster decision-making.

Startups and small businesses can benefit from the lower upfront costs and scalability of cloud-based VoIP. They can start with a small number of lines and expand as needed without significant capital investment. This flexibility supports their growth without incurring prohibitive costs.

Future Trends in Cloud-Based VoIP

The future of VoIP is set to be influenced by several trends. Integration with Artificial Intelligence (AI) will play a significant role, with features like intelligent call routing, voice recognition, and automated customer service enhancing the efficiency and effectiveness of VoIP systems.

Startups and small businesses can benefit from cloud-based VoIP’s lower upfront costs and scalability. They can start with a small number of lines and expand as needed without significant capital investment. This flexibility supports their growth without incurring prohibitive costs.

Cloud-based VoIP is a transformative technology that offers numerous advantages over traditional on-premise systems. Its flexibility, scalability, and cost-effectiveness make it an attractive option for businesses of all sizes. By carefully evaluating their needs, considering key factors when choosing a provider, and staying informed about future trends, businesses can make the most of cloud-based VoIP and enhance their communication and collaboration capabilities. The ability to easily add new lines or features, combined with lower upfront costs and greater mobility, makes cloud-based VoIP a powerful tool for modern business communication.

FAQs about Cloud-Based VoIP

What is the difference between Cloud VoIP and Hosted VoIP?

Cloud VoIP and Hosted VoIP are terms often used interchangeably, but they can have subtle differences. Cloud VoIP typically refers to a service where the provider manages and maintains the VoIP infrastructure entirely on the internet, often offering more flexibility and scalability. Hosted VoIP might involve dedicated servers managed by a provider but could still be housed in specific data centers. Both eliminate the need for on-premise hardware, but cloud solutions are usually more versatile and distributed.

How secure is Cloud VoIP?

Cloud VoIP can be highly secure if the provider employs strong security measures such as encryption for voice data, secure data centers, regular security audits, and compliance with industry standards. Businesses should also implement their own security practices, such as using strong passwords and educating employees about potential threats like phishing.

What are the common features of Cloud VoIP that benefit businesses?

Cloud VoIP offers a range of features beneficial to businesses, including auto-attendant, call forwarding, call recording, voicemail-to-email, video conferencing, integration with CRM and other business applications, mobile apps, and advanced analytics. These features enhance communication efficiency and provide valuable insights into call performance.

MMDSmart’s SMS Callbacks Up for a MEFFY Award

Our cutting-edge SMS Callback feature has been named a finalist for the 2023 MEFFY award in Enterprise Communications by the Mobile Ecosystem Forum. This award is given to the most influential omnichannel enterprise communication campaign of the year.

SMS Callback is a powerful tool for call centers, allowing them to more effectively engage with potential customers and boost their overall efficiency and return on investment. This feature enables call centers to send dynamic SMS messages with a callback link, which enables customers and prospects to get in touch when they are ready to discuss business.

SMS Callbacks have already demonstrated their ability to generate interest and activity at inbound call centers. With this feature, messaging campaigns can effectively eliminate the need for customers to fill out forms or wait for responses. Instead, sales agents can connect with them in a matter of seconds, answer their questions, and close sales.

It’s easy to vote for SMS Callback – simply visit the MEFFY page and select MMDSmart from the online voting ballot. But don’t delay – voting ends on February 26th!

3 Reasons To Join MMDSmart

#1 You Embrace the Freedom to Be Yourself

Be resourceful. Have fun. Decorate your workspace. Solve puzzles/challenges daily. Just be yourself. Because “yourself” is a unique mind full of potential with a point of view that we would like to put to good use. At MMDSmart you will definitely have the freedom to be yourself – no bureaucracy, flexible working time, perks, and more.

#2 You Invest in You

As well as MMDSmart. We are ready to teach and explain, ready to support and encourage. Improve your English level and dive into the details of your role with master classes/courses at a company expense.

#3 You Like to See and Be Seen

We place a heavy value on trust and transparency. The managers will be upfront with you and they genuinely want to hear what you have to say. When changes are happening, you are aware – even when all of the answers haven’t quite been figured out yet.

Sounds like you?

Check our careers in communications page to be aware of the newly opened positions

CONNECT.ENGAGE.SMILE

About MMDSmart

MMDSmart is a premier global provider of cloud VoIP communications, offering innovative products like its CPaaS platform that integrates mobile messaging, call center solutions, and popular chat apps. The company is dedicated to delivering top-tier service to its enterprise and telecom partners and clients.