Navigating the Fast Lane: Rapid Growth’s Impact on Company Culture

In the fast-paced world of business, organic growth is often seen as a sign of success. At MMDSmart, we’ve experienced rapid expansion that has been both exciting and challenging. As our company has grown, we’ve learned that maintaining a healthy and thriving company culture is paramount. Throughout our journey of fast growth, we have faced a number of challenges, and drew on our culture of innovation to come up with solutions. As a result, we’ve found a way to preserve and enhance our company culture.

Embracing Transformation

The growth of MMDSmart has been nothing short of remarkable. In just a short period, we witnessed our team expand significantly. In 2020 we had 115 employees. Three years later, we’ve almost doubled to a dynamic team of 249 individuals and still growing. With this tremendous growth came a host of opportunities and challenges.

Challenges Along the Way

Resistance to Change

Fast growth can be met with resistance from employees accustomed to a smaller, more familiar environment. 

Transformation of Communication Politics

As our team grew, we realized the need for a more structured and efficient communication system.


Our growing team became increasingly diverse, which required us to embrace and celebrate differences.

Alignment of Company Values

Ensuring that our core values remained at the heart of everything we do became more complex as we expanded.

Interactions and Stress Management

Fast growth can lead to increased stress and changes in team dynamics, which needed to be addressed.

How We Overcame the Challenges

Our journey was filled with obstacles, but our commitment to nurturing our company culture remained unwavering. We tackled the challenges head-on with a multifaceted approach:

HR Support

We expanded our Human Resources team to provide additional support and resources to our growing staff. This helped us address individual concerns and facilitate a smooth transition for everyone.


We encouraged our team to embrace change and adapt to new structures and processes. This includes training programs and workshops to equip employees with the skills they need for their evolving roles.

Values Alignment

We revisited our core values, ensuring that they were inclusive, relatable, and clearly understood by every member of our team. This alignment brought us closer together and provided a common purpose.

Communication Enhancement

We implemented advanced communication tools and strategies to enhance transparency and accessibility, ensuring that every team member felt heard and informed.

Stress Management

Acknowledging the impact of fast growth on stress levels, we introduced well-being programs, including yoga sessions, mindfulness workshops, and flexible work options, to support our employees’ mental and emotional well-being.

Building a Strong Culture

Over the last three years, our commitment to our core values has never wavered. We believe in a culture that celebrates trust, fairness, well-being, innovation, and listening. These principles have guided our actions and decisions, ensuring that our culture remains strong, even as we welcome more people into our trusted circle.

At MMDSmart, we’ve come to understand that fast growth, though challenging, can also be a catalyst for positive transformation. By fostering a culture of inclusion, support, and constant innovation, we are prepared to embrace the future with open arms. Our story is a testament to the power of company culture in times of growth, and we are excited to continue this journey with our amazing team.

Empowering Contact Centers: The Role of CPaaS in Transforming Customer Engagement

In the fast-paced and ever-evolving customer service landscape, businesses are constantly seeking innovative solutions to enhance their contact centers. Customer expectations are higher than ever, demanding seamless communication and personalized interactions. Cloud Communications Platform as a Service (CPaaS), such as the CPaaS offering from MMDSmart, combines voice, messaging, video, and popular chat apps. These cloud tools and solutions are emerging as a game-changer for contact centers, supplying essential tools they need to adapt, scale, and excel in the digital age.

The Foundation of Flexibility 

One of the primary advantages CPaaS brings to contact centers is flexibility. Traditional communication systems often involve complex and rigid infrastructures, making it challenging to adapt to changing customer preferences and emerging technologies. CPaaS, on the other hand, operates in the cloud, providing a scalable and dynamic environment.

With CPaaS, contact centers can easily integrate various communication channels, including voice, SMS, chat, and video, into a unified platform. This flexibility allows businesses to meet customers on their preferred channels, creating a seamless and omnichannel communication experience. Whether a customer prefers to communicate via text, voice call, or chat, CPaaS solutions ensure that contact centers can accommodate diverse preferences.

Enhanced Customer Engagement 

CPaaS enables contact centers to elevate their customer engagement strategies. Through real-time analytics and data-driven insights, agents can gain a deeper understanding of customer behavior and preferences. This information empowers agents to provide personalized and context-aware interactions, leading to a more satisfying customer experience.

The integration of Artificial Intelligence (AI) and Natural Language Processing (NLP) within CPaaS further enhances customer engagement. Chatbots powered by AI can handle routine queries, freeing up human agents to focus on more complex issues. This not only improves efficiency but also ensures that customers receive prompt and accurate responses, enhancing overall satisfaction.

Effortless Scaling

Traditional contact center solutions often struggle to scale efficiently, especially during peak periods. CPaaS addresses this challenge by providing a scalable and on-demand infrastructure. Businesses can easily adjust their communication platform capabilities based on fluctuating call volumes, ensuring that they can meet customer demand without compromising performance.

Whether scaling up during a product launch or scaling down during quieter periods, CPaaS allows contact centers to optimize resources and costs. This scalability is particularly crucial in today’s business landscape, where unpredictability is the only constant.

Empowering Remote Work 

The rise of remote work has become a defining trend in recent times, and contact centers are no exception. CPaaS facilitates remote work by providing a cloud-based call center platform accessible from anywhere. Agents can work from the comfort of their homes without compromising on the quality of customer interactions using CPaaS’ contact center cloud solutions.

This flexibility not only enhances the work-life balance for agents but also allows contact centers to tap into a global talent pool. Businesses can build a diverse and skilled team of agents, fostering a more inclusive and adaptive customer service environment.

Future-Proofing Contact Centers 

In an era of rapid technological advancements, future-proofing contact centers is imperative. CPaaS not only keeps contact centers up-to-date with the latest communication technologies but also allows for seamless integration with emerging tools and services. This adaptability ensures that contact centers can evolve alongside customer expectations and industry trends.

CPaaS, like that offered by MMDSmart, is a transformative force for contact center communications, offering the flexibility, enhanced engagement, scalability, and remote work capabilities needed to thrive in the digital age. As businesses continue to prioritize customer satisfaction, CPaaS emerges as a strategic investment to deliver exceptional and future-proofed customer experiences. Embracing the power of CPaaS is not just a choice; it’s a necessity for contact centers aspiring to lead in the era of customer-centricity.

Ready to learn more about CPaaS. Schedule your meeting with our MMDSMart CPaaS experts at Call Centre Expo in London. You won’t be disappointed!