3 min read
Lessons Learned: Fraud Prevention for Sports Betting Apps from the 2026 World Cup
Fraud prevention was one of the biggest operational challenges for sports betting apps during World Cup 2026. The tournament created a huge betting volume at high speed, and those were the conditions
August 7, 2026
3 min read
What World Cup 2026 Taught Us About Omnichannel Engagement Strategy
Spain lifted the World Cup trophy this week, but if you run marketing, engagement, or customer communications for a brand, the real story of the tournament was never the final score.
August 7, 2026
2 min read
Why Omnichannel Messaging Is Still Hard to Execute in Ecommerce
Ecommerce teams know how to send messages. Order confirmations go out instantly. Shipping alerts fire on time. OTPs work.
July 8, 2026
2 min read
What Is SMS A/B Testing? The Complete Guide to Testing, CTR Thresholds, and Campaign Control
Your SMS campaign went out. The results came back, and somewhere in the back of your mind you wonder whether a different headline, sender name, or offer would have performed better.
July 1, 2026
2 min read
MMDSmart and Comm100: SMS Inside Your Support Desk
Support teams running high-volume operations know the friction well. A customer opens a chat, then sends a text, then calls.
June 24, 2026
2 min read
Is SMS Dead? Why the Answer Depends on What You’re Sending
Every few months, another report declares SMS dead.
June 16, 2026
3 min read
MessageWhiz Is Now on the Zoho Marketplace
Great news, Zoho CRM users. MMDSmart MessageWhiz is now available on the Zoho CRM Marketplace.
June 1, 2026
2 min read
Why MMDSmart’s Growth Mirrors the Rise of AI-powered Business Messaging
98% of enterprise leaders plan to expand their communication channels over the next 12 months, and 62% will increase their messaging investment over the same period.
May 28, 2026
3 min read
Is RCS About to Miss Its Free Kick?
In soccer, a free kick is one of the rarest gifts in the game. The ball is perfectly placed, the defense is set, and the player has a clear shot. What happens next often defines the match.
May 20, 2026
