Transactional Messages: Informational messages sent to notify customers about account events, order updates, booking confirmations, appointment reminders, and one-time passwords. Priced per message.
Promotional Messages: Messages promoting your offers, loyalty programs, storewide sales, and discount codes. Can be sent in bulk or to individual customers. Priced per message.
Conversations:Two-way exchanges between your business and a customer. A conversation is defined as up to 60 messages between both parties within a 24-hour window. If the exchange exceeds 60 messages or extends past 24 hours, a new conversation billing period begins. Priced per conversation.