Message pricing changes based on the type of message and template used.
MMDSmart MessageWhiz supports WhatsApp messaging, and our team can help you get started and create templates. A MessageWhiz Premium or Enterprise subscription is required.
In addition, there is a cost per message that varies based on the template.
Read our full breakdown of what’s changing.
Marketing template messages are used for promotional content, special offers, announcements, or any other engagement designed to drive customer action. Businesses are charged per message, regardless of whether the customer has an open service window.
Authentication template messages provide a secure way to verify user identities, commonly used for one-time passwords (OTPs), login confirmations, or account verification processes. Each authentication message is charged individually.
Utility template messages are used for transactional updates, such as order confirmations, shipping notifications, or appointment reminders. Utility messages are chargeable per message.
When a customer initiates a conversation, responses are chargeable per message, billed at the same rate as utility and authentication templates for the recipient’s country. Each WhatsApp Business phone number gets 1,000 free non-template service messages per month, with charges starting at the 1,001st; this allowance resets monthly and doesn’t carry over, and it applies only to non-template service messages
When a customer messages a business via a Click to WhatsApp Ad or a Facebook Page Call-to-Action button, it opens a free entry point conversation. If the business responds within 24 hours, a 72-hour free messaging window begins, allowing unlimited templated and non-templated messages at no cost. If the business delays its response beyond 24 hours, a paid template message is required to restart communication
Depending on your subscription tier, for up to 50,000 messages per month, service provider fees are included in your package price at no extra cost. If your monthly usage exceeds 50,000 messages, contact Sales to discuss pricing.
