Improving Key OTP Delivery Times While Reducing Rates for Our Customers

OTP Delivery Time

One-time passwords (OTP) are a business-critical communication tool. They enable customers to safely access accounts, transfer funds, and make purchases without the risk of threat actors and criminals stealing funds or data. Delivery time is a critical performance issue with OTPs.

Delays in account activation processes or purchases can lead to a loss of customer interest. Messages must be delivered within 10 seconds of the customer’s request for an OTP to ensure their continued interest. 

Delivery time is even more complex when OTP messages have to cross international borders. To accomplish this, MMDSmart works with Infobip to ensure OTP messages traverse borders over low-latency SMS rates and have high delivery rates. 

MMDSmart has direct operator connections in a number of regions, but working with Infobip’s direct operator connections increased our coverage area and allows us to provide reliable OTP services globally. As a result, MMDSmart has expanded into 40 additional countries, where customers receive reliable OTP service. Read more about our collaboration with Infobip on their blog.

Number Verification: Eliminating Wrong Numbers

Capturing customer phone numbers is an inexact science. In opt-in scenarios, customers may give a wrong number, or if they wrote the number by hand, it may have been transcribed incorrectly when entered into the database. 

Customers are charged based on the number of messages sent, regardless if they reached their destination. To help eliminate the unnecessary expense of texting wrong numbers, MMDSmart integrated Infobip’s number lookup tool directly into its application. Users can upload their call lists into the MessageWhiz messaging platform and perform a number verification check.

Each number is checked against operator records and lets our customers know which numbers are valid and which are unavailable. Our customers can then remove wrong numbers from their databases before launching campaigns. By partnering with Infobip, MMDSmart now offers number verification in over 100 countries. 

You can read more about our collaboration with Infobip in this blog.

Serving Customer’s Messaging Needs

Through collaborations with companies like Infobip, MMDsmart is able to deliver fast, reliable messaging services around the world. These partners, which include campaign automation tools like Customer.io, help our customers continue to enhance their marketing efforts. As a result, our customers are running highly-efficient campaigns that deliver results every day. 

Learn more about our mobile messaging services. Contact us today!