MEF launches its Trust in Enterprise Messaging service

As part of MEF’s Future of Messaging Programme, we’re delighted to announce the roll out of Trust in Enterprise Messaging (TEM).

The service is backed by an industry Code of Conduct for A2P (Applications to Person) SMS which was developed by the 30+ participants of MEF’s Future of Messaging Programme that include MNOs Telefonica, Telenor and Vodafone, messaging companies and signalling providers.

Read the full press release here



The global code sets out best practice for all actors operating within the A2P SMS sector and is based on 10 principles offering guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.

A self-regulatory service, TEM accelerates market clean-up and educates enterprise messaging solution buyers about the threats of fraudulent practices and poor procurement processes.

An independent Compliance Committee will oversee the Code and will include representatives from trade associations, independent lawyers and local regulators. MEF will now roll out the Code and its associated TEM Badge with an industry education programme as well as activate local projects that uphold the principles of the Code.

Launch signatories

We would like to recognise the launch signatories of the Code: Apprentice Valley, BulkSMS, CLX Communications, Dimoco, Gemalto, IMImobile Intelligent Networks, iTouch Messaging Services, Kaleyra, MMD Smart, Modica, Movitext, Openmarket, Quiubas, rdcom, RealNetworks, TWW, Tyntec and XConnect.

Sign up now

Participation in the Trust in Enterprise Messaging service is open to any stakeholder in the messaging ecosystem.

We encourage all messaging stakeholders to get involved to sign up to the Code and urge enterprises to recognize the proactive leadership of TEM badge holders to accelerate the adoption of best practice and actively reduce the impact of fraud in this key growth area of the mobile ecosystem.