Anatomy of an A2P Message
June 10, 2017
For marketing purposes, A2P can send a text to a list of mobile phones in your database. Just like that, you’ve sent a coupon for tonight's pizza and calzone special to fill the seats of your restaurant. Or let people know in your neighborhood that there's a special on oil changes at their local auto repair shop.
A developer can embed A2P messaging into an application, for example to send reminders 30 minutes before any appointment from a scheduling app. Likewise a text message can be to a customer from a call center to notify them that someone is trying to reach them.
This is the personal note, the familiar SMS in a new paradigm. Now the SMS is a marketing coupon, a reminder or notification from a bank. The text message is integral in today’s mass communications network. A2P broadens its scope, and with a 95% open rate, has proven to be one of the most effective means for enterprises to communicate with their customers.
How SMS fits into the modern telecom picture
June 1, 2017
The short message service or SMS, it’s small, it's powerful.
Telephone conversations, SMS and internet connections get carried by a huge network. Could be a phone line, a wireless station or a fiber optic cable that connects you. These systems operate on the most microscopic level. This digital reality may or may not interest you. Yet, we can all agree that the quality of service and dependability of the network is what really matters.
You read a text message in 5 seconds. This tiny bit of love and business hums to the tune of 23 billion messages a day. Actually, texting is the most common cell phone activity. No wonder 98% of text messages get opened, because a short message is the sweetest. No one can resist that little bubble over the SMS icon.
Businesses use A2P messaging communications
April 24, 2016
Businesses use A2P messaging communications to efficiently communicate with their customers around the globe, increase engagement with their partners and customers, and improve their business results. Short text messages have become the most widely used mobile app with uses including transactional, verification/ authentication, and promotional messaging. With 98% of all text messages read as opposed to only 22% of emails, this is an incredibly efficient way for enterprises to connect with their customers.
Organizations of all sizes need a reliable, simple and measurable way of sending these messages. By using our proprietary best of breed routing solution and our own direct-to-carrier network we can direct your SMS traffic via the fastest and most secure route, avoid multiple hops for better security, and lower latency. Organizations of all sizes need a reliable, simple and measurable way of sending these messages. By using our proprietary best of breed routing solution and our own direct-to-carrier network we can direct your SMS traffic via the fastest and most secure route, avoid multiple hops for better security, and lower latency.